Hey Ashley Lo

Hey Ashley Lo

Reverse Engineering Your Magic Number: Digital Products, Substack, TikTok Shop, and UGC

You named it. Now let's actually figure out what it takes to hit it & stick with it 6 months from now.

Ashley Lochen's avatar
Ashley Lochen
Aug 16, 2026
∙ Paid

Okay so you did your homework. You have your number. Good. Genuinely, go you, most people never get past “I want to make more money” into an actual digit, so if you have one written down somewhere, you’re already ahead of a frankly embarrassing percentage of the internet.

If you didn’t get your number yet, go back and read —> What’s Your Magic Number

Maybe it’s $2,000. Maybe it’s $8,000. Maybe it’s $10,000, which is the number I’m going to use through this whole thing purely because it’s a nice round number and my brain needs nice round numbers to function. Swap in your own. The math scales exactly the same whether you’re aiming for two grand or twenty.

Here’s the thing nobody warns you about when you’re sitting there staring at your number like it’s going to rearrange itself into a plan. The number tells you nothing about how to get there. Zero information. I have watched two women both write down “$10,000 a month” on the same day and need to build completely different businesses to actually touch it, because the real question was never the number. It’s what you’re actually good at, and honestly, what you can tolerate doing on a Tuesday when you don’t feel like it, because you will absolutely have Tuesdays where you don’t feel like it.

So let’s actually go through four real paths. No favorites, I promise, though I’ll be honest about which ones I’d personally choose and which ones I have personally hated, because pretending I don’t have opinions here would be a lie and you came here for the opposite of that.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Ashley Lochen · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture